With changes in data privacy landscape across the UK and Europe, how will content personalisation and targeted advertising evolve on social platforms by 2026, and what practical steps should an e-commerce business take now?
Quick Answer
By 2026, content personalisation and advertising will shift to first-party data and contextual targeting. E-commerce businesses must focus on direct customer relationships and transparent data practices now.
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By 2026, content personalisation and advertising will shift to first-party data and contextual targeting. E-commerce businesses must focus on direct customer re
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