Will TikTok still be a viable marketing platform for my UK small business given the ongoing US scrutiny, or should I diversify my social media strategy?

Quick Answer

Diversify your social media strategy. While TikTok is powerful, ongoing scrutiny means relying solely on it for your UK small business carries risks. Build a robust presence on stable platforms like Instagram.

About This Topic

Wondering if TikTok is still viable for your UK small business? Diversify your social media strategy for long-term security. Get expert tips from Alice Potter on building a resilient online presence across platforms like Instagram, reducing risk and boosting visibility.

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Expert Guidance from Alice Potter

Alice Potter is a social media coach and founder of AJP Social Studio. She helps creators, entrepreneurs, and businesses grow their online presence through practical, proven strategies for Instagram, TikTok, and beyond.

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