How will changes in platform algorithms on Instagram and Facebook in 2026 impact my engagement and what content strategy shifts should I make to maintain community interaction?

Quick Answer

Anticipated algorithm shifts on Instagram and Facebook in 2026 will favour genuine interactions and immersive video experiences. To sustain engagement, focus your content strategy on creating valuable, entertaining short-form video (Reels/Stories), encouraging saves and shares, and fostering authentic conversations through prompts and direct interaction. Prioritise building community over chasing vanity metrics, as algorithms increasingly reward deeper connections and watch time.

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This question is part of our Instagram For Business category, providing expert guidance on social media growth and engagement.

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